Web Sites How To Increase Web Traffic Via Organic Search MarketingProfs Article

Those items are basic must-haves, although everything on your page of content should support your chosen keyword. I usually use the same text as the title tag, so people clicking through will have immediate confirmation that they are in the right place and that the content will deliver what they want. Though the debate about keyword density (how often to use a keyword in copy) is still raging, I'd rather spend that time writing rather than arguing! Stick to one use of the keyword every 150-200 words, and you'll be OK. Ensure that every element on your page conforms to the keyword you're targeting, including image names and ALT tags. So, instead of leaving your image names DNSC12345.jpg or picture1.png, change them to, for example, how-to-increase-web-traffic-google-analytics-keyword-tool.jpg. Each image needs at ALT tag, which should also include your keyword. When adding video or audio elements, give their names and descriptions the same treatment so they, too, can help you rank for that keyword. Another good strategy is to include a link from your article to your homepage containing the keyword your article is targeting and the keyword your site is targeting. For example: Return from How to Increase Web Traffic to the YOURDOMAIN homepage. Although this topic is too vast to do true justice to in a brief article, I'll do my best to give you a leg-up. We have two kinds of links: links you build within your site, and links you build to your site from other sites (backlinks). You are in total control of the first kind. Your "big picture" pages and menus typically appear on your navigation bar, either as text links or buttons. Those menu pages are always linked to from your homepage, and usually from every other page of the site. So if contextual backlinks is a menu page (a bridge between your homepage and more articles), linking to it is relatively simple. Always use the perfect anchor text in the link, never random text. If your keyword is too long for the nav bar, either research a related, shorter synonym or condense your keyword so it makes sense to human visitors. Ideally, the shorter keyword will be a "real" keyword with its own demand. We might use "Increase Web Traffic" in this case. That phrase has 27,100 searches according to Google. If your site has an RSS feed, update the feed every time you add content. That will refresh a link to the new article both on your site and anywhere that your RSS feed has been submitted. RSS feeds are just one way to get backlinks from other websites. The rule of scarcity and value applies to linking: The harder a link is to get, the more valuable it usually is to your site. Getting high-value links from successful competitors is extremely difficult. The more relevant the content is on the site that links to your site, the better. A link from a blog about women's shoes is not worth much to an article about website traffic rankings. Reach out to the bloggers in your niche. Forming relationships with successful writers is a strong way to build links to your site. Guest blog posts can also be a way to create a win-win situation for you and the blog you want the link from. Creating great, original content for the blog and receiving a backlink to your project is mutually beneficial.