Search Engine Optimization SEO for Law Firms Creating an InDepth Profile
Search engine optimization has helped our law firm make more money. Google, Yahoo, MSN and other search engines have helped us get better rankings among the top ranking firms in our area. How does that happen? A local campaign is one of the key factors that we use to help us do this.
How is local SEO helping our firm? It increases our chances of law clients finding us. This increase in clientele has translated into an increase in revenue. When searchers search for lawyers in your area, you are likely to be one of them. Optimizing your web site for local searches will help you rank higher among those search results, and therefore generate more business.
In addition to helping search engines find us, local SEO is good for our law firm's image. The idea is to build a reputation that you are a legitimate business. We want our clients to think of us as professional, established firms that can easily be found in local searches. That way, we show our clients that we are a stable, reliable organization. People are more likely to hire a firm that they know can be trusted.
Local SEO can also help generate more traffic to our web site. There are dozens of social media sites that allow law firms to post links to their web sites. Social media can also be used to post links to our blog and our website. Both of these are a great way for clients to find us in their local area. Many of the listed social media sites allow law firms to track their rankings by looking at the number of visits to their posts on a particular day.
Once you understand how to get your firm's link to rank higher in local results, the fun starts. The next step is to start planning an In-Depth SEO campaign. This can range from a simple blog posting to an elaborate PR campaign. There are several different types of campaigns that can be planned. Depending upon your budget and your goals, a campaign could last weeks, months or even years.
If you're planning an In-Depth SEO campaign, there are a few things you should consider first. The first is to include a complete profile of yourself on your web site. SEO SMB should include your legal name, your location, your specialties and the type of law you practice. While some sites do require a thorough description of who you are, other sites allow searchers to just click on a link and have a complete profile. This allows searchers to get more specific details about the lawyer and his or her practice.
There are several different components of a search engine optimization campaign. SEO SMB is the In-Depth SEO Profile that outlines all of your links, your website, your online presence and your social media accounts. Another important component of a legal firm's digital marketing strategy is the search engine optimization, or SEO. This component includes the creation of Meta tags, keyword research and keyword positioning. The overall goal of a search engine optimization campaign is for searchers to find your firm within the first three pages of a search result.
A successful SEO campaign will also provide the searcher with a means to locate your firm by narrowing down the search results. For example, if someone searches for a family law firm, they may find your firm among the top 10 search results, but this searcher might not be interested in purchasing a law book. In order to increase your firm's visibility among the initial three pages of a local search, your SEO should include the creation of In-Depth Profiles on your web site. With a comprehensive profile, a searcher looking for a family law firm should be able to click on a link that takes them to your firm's website and obtain the information they seek.
